About

The Media Chemistry site looks at the media industry and what the future holds.The site has a blog attached to keep track of the information that I find on media and technology. Please feel free to have a look and add comments or pass on information that you have found.

We have seen the record industry go through a very similar time as what is now facing the TV broadcasting and film industry. With customers finally beginning to access what they want. Some people don’t want to pay for an album just to get one track.
The record companies didn’t listen and then found themselves in a situation they didn’t know how to get out of. So they decided to begin suing their own customers.

The question is, will the TV/film industry learn from the record companies mistakes. Are the days gone when you sit on the couch and turn the tube on to watch what the networks want us to watch. I personally believe it has.

?I live in Australia, a country with 3 commercial broadcasters (Seven, Nine and Ten). This making what we view quiet limited. There are is only limited prime-time and so with only 3 station the amount of content is limited. Mark Pesce (www.playfulworld.com) describes the broadcasting industry in Australia as an “Oligopoly” meaning “a market in which control over the supply of a commodity is in the hands of a small number of producers” (www.dictionary.com)

Techonolgy is flying ahead right before our eyes. Broadacsters and studios need to embrace it, not ignore it and hope it will go away. That’s what the record industry did, and look how that ended up.

*Please be aware we have changed our name from mediamatrixpodcast.com to mediachemistry.com.