Seven attempts to steal Ten’s Big Brother baby

Seven have announced that they are genuinely interested in purchasing the “Big Brother” license over Ten. They have denied the rumor that this is to lift the price that Ten will pay. It is estimated that Ten receive

This could be a way for Seven not only to shift the 18 – 40 demographic from Ten to Seven, but also a way to show off their new fancy tools. “We have the capability with Yahoo, TiVo and Engin to build a fully integrated broadcast model,” Mr Francis said. Having Big Brother would allow Seven to build “interactivity” with its audience, he said: “It brings together Seven’s broadening array of delivery platforms to content.”

Questions are being asked as to which time slot Big Brother could fit into, as the 7pm slot, which Ten used, on Seven is taken by Home and Away.

Could this be a chance for Seven to use there multi-channel broadcasting? Having a channel dedicated to Big Brother 24/7.

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