http://mediachemistry.com Wed, 07 May 2008 23:37:49 +0000 http://backend.userland.com/rss092 en There have been many theories of how to incorporate advertising into online video content. Many people have been against adapting the traditional/old media’s 30-second ad for online content, myself included. Other theories have been, having a watermark (currently used for many television stations logo), lower 3rd text and pre/post-roll. All of ... http://mediachemistry.com/?p=81 Two Mp3 players (iPod Nano and the Sandisk Shaker) were put to the test. The devices were securely placed in a paint tin and then placed in a paint mixer to be shaken up and down at about 1000 times a minute. Although this is testing the devices to the extreme, ... http://mediachemistry.com/?p=80 First I must take my hat off to the ABC, as finally someone in Australia has done a little more than just dip their toes in the water of online distribution. I’m still questioning why ABC has beaten the 3 commercial networks in doing so. Although this is a great step ... http://mediachemistry.com/?p=79 So it seems the final K.O for the DVD format battle has been dealt. Blu-ray has been pronounced format of choice. In an earlier entry “DVD killed the video star”, I spoke about the life of VHS being 30 years prior to DVD overtaking. We now see DVD being replaced ... http://mediachemistry.com/?p=78 There has been mass discussion about the recent court case that has seen Channel Nine’s Underbelly banned from being broadcast in Victoria. Many articles have mentioned the ease of being able to get access to this series through the Internet along with DVD copies being passed around. 3AW had people ... http://mediachemistry.com/?p=77 Many people continue to think YouTube when it comes to broadcasting their content online. Yes they are arguably one of the originals to increase the usage of video online. But what if you want to take it a bit further, what if you want to have your own channel and be able to mix graphics and ... http://mediachemistry.com/?p=76 Well we have seen a huge increase in people viewing consumer-generated content. Channel Ten have decided to do something about, no they aren’t going to add their shows online, their going to bring "the funniest, naughtiest and probably the most disturbing material on the web and deliver it right to ... http://mediachemistry.com/?p=75 Ten have recently begun airing ads to promote their HD channel, which will be launched in December. The ad is done very well and showing the differences between standard definition and high definition in a way that everyone can understand. That fact that you will get 4 time the picture ... http://mediachemistry.com/?p=74 Ten will this week speak with OzTAM about providing separate rating information for its analogue and digital channels. It comes just after both Ten and Seven have announced they will begin digital multi-channel broadcast later this year. Media buyers are still not ready to make the leap in purchasing air-time without ... http://mediachemistry.com/?p=72 Seven have announced that they are genuinely interested in purchasing the “Big Brother” license over Ten. They have denied the rumor that this is to lift the price that Ten will pay. It is estimated that Ten receive This could be a way for Seven not only to shift the ... http://mediachemistry.com/?p=71